METHODS OF USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE CONTEXT OF DIGITALIZATION. Eureka Journal of Business, Economics & Innovation Studies, [S. l.], v. 2, n. 2, p. 63–77, 2026. Disponível em: https://eurekaoa.com/index.php/6/article/view/438. Acesso em: 4 apr. 2026.