THE EFFECTIVENESS OF USING DIGITAL PLATFORMS IN BUILDING BRAND AWARENESS AMONG SMALL AND MEDIUM-SIZED ENTERPRISES. Eureka Journal of Business, Economics & Innovation Studies, [S. l.], v. 2, n. 6, p. 139–153, 2026. Disponível em: https://eurekaoa.com/index.php/6/article/view/1309. Acesso em: 6 jul. 2026.