THE STRATEGIC ROLE OF THE DIGITAL ECONOMY IN ENHANCING BUSINESS PERFORMANCE AND SUSTAINABILITY
- Authors
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Ilhomjon Umirzakov
10th Grade Student, Secondary School No. 69 Samarkand, Uzbekistan
Author
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- Keywords:
- Business, digital economy, digital technologies, digital business, Internet, technology, information technology, innovation, platform.
- Abstract
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This article examines the fundamental role of the digital economy in the modern development of business entities. It explores digital transformation models, the integration of Big Data, and the shift from traditional commerce to digital platforms. Using a qualitative analysis of global trends, the research highlights how digital tools such as AI, machine learning, and cloud computing reduce operational costs and improve customer engagement. The findings suggest that for developing economies like Uzbekistan, a structured digital strategy is essential for maintaining global competitiveness.
- References
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1.Bukht, R., & Heeks, R. (2018). Definition, concept and measurement of the digital economy. Bulletin of International Organizations, 13(2), 143-172.
2.Mustafakulov, O. K. (2023). Statistika tizimidagi raqamli platformalarni baholash va ularni tanlash. Raqamli iqtisodiyot va axborot texnologiyalari, 3(3), 232-237.
3.Mustafakulov, O. K. (2024). Statistika tizimida raqamli platformalarni amaliy tadbiq etish metodologiyasi. Raqamli iqtisodiyot va axborot texnologiyalari, 4(1), 45-54.
4.President of the Republic of Uzbekistan. (2020). Decree No. PF-6079: On approval of the strategy “Digital Uzbekistan-2030” and measures for its effective implementation.
5.President of the Republic of Uzbekistan. (2018). Resolution No. PQ-3832: On measures for the development of the digital economy and the sphere of turnover of crypto-assets in the Republic of Uzbekistan.
6.Umbarov, F. (2025). Biznesni rivojlantirishda raqamli iqtisodiyotni ahamiyati. Oriental Renaissance: Innovative, Educational, Natural and Social Sciences, 5(5), 189-197.
7.Ungbayevich, M. U. (2023). Raqamli iqtisodiyot - (o’quv qo’llanma). Makon Ziyo Nuri.
8.Ungboyevich, M. O. K. (2024). Application of digital platforms in the statistical system based on international experience. European Journal of Economics, Finance and Business Development, 2(7), 16-23.
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- Published
- 2026-04-06
- Issue
- Vol. 2 No. 4 (2026)
- Section
- Articles
- License
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This work is licensed under a Creative Commons Attribution 4.0 International License.
