INDUSTRIAL DEVELOPMENT OF UZBEK SPECIALTY PRODUCTS ON CHINESE E-COMMERCE PLATFORMS BACKGROUND, SECTOR OVERVIEW, AND HISTORICAL SIGNIFICANCE
- Keywords:
- Specialty Products ; SMEs in Export-oriented Industries ; Cross-border E-commerce Platforms ; China–Uzbekistan Industrial Cooperation ; Belt and Road Initiative (BRI).
- Abstract
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Uzbekistan's specialty products, such as Suzani embroidery, ceramics, silk, and dried fruits, possess significant cultural advantages, but their entry into the Chinese e-commerce market is limited by weak branding, insufficient standardization, and a lack of digital capabilities. This study, combining global value chains and e-commerce platform mechanisms, assesses their suitability for the Chinese e-commerce market through literature, case studies, and platform analysis.
- References
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- Published
- 2026-04-15
- Issue
- Vol. 2 No. 4 (2026)
- Section
- Articles
- License
-
This work is licensed under a Creative Commons Attribution 4.0 International License.
