WAYS TO ENHANCE CONSUMER EXPERIENCE THROUGH DIGITAL TOURISM SERVICES
- Authors
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Xikmatullayev Sardor Mirzatilla o‘g‘li
4rd Year Student of the Faculty of Tourism Chirchik State Pedagogical University
Author
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- Keywords:
- Digital tourism, consumer experience, tourism services.
- Abstract
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This article analyzes the main ways of enhancing consumer experience through digital tourism services. The impact of modern technologies—such as artificial intelligence, mobile applications, virtual and augmented reality (VR/AR), and digital platforms—on the tourism sector is examined. The key factors shaping consumer experience are considered, and strategies for their improvement are developed. The article also analyzes the prospects for the development of this direction in the context of Uzbekistan, along with the role of modern technologies in enhancing consumer experience through digital tourism services.
- References
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- Published
- 2026-04-28
- Issue
- Vol. 2 No. 4 (2026)
- Section
- Articles
- License
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This work is licensed under a Creative Commons Attribution 4.0 International License.
