CROSS-CULTURAL COMMUNICATION IN GLOBAL WORKPLACES: CHALLENGES AND STRATEGIES IN THE POST-PANDEMIC ERA

Abstract

Globalization and digital transformation have reshaped workplace communication, making intercultural competence a critical skill in the post-pandemic era. This study explores cross-cultural communication challenges and strategies adopted by multinational organizations after the shift toward hybrid and remote work environments. Data from 120 professionals across 8 countries were analyzed through a mixed-method approach combining surveys and interviews. Findings indicate that cultural intelligence, empathy, and technology-mediated interaction norms significantly influence communication effectiveness. The paper provides practical frameworks for enhancing intercultural collaboration in globalized professional settings.