COMPARATIVE STUDY OF SOCIAL ADVERTISING IN UZBEK AND ENGLISH IN VARIOUS DIRECTIONS
- Authors
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Bahadirov Jakhangirmirzo Abdumajitovich
Head of the Department of "Foreign Language and Literature", (PhD) in Philology , Associate Professor Tashkent University of Applied Sciences
Author
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- Keywords:
- Advertising, social, society, expression, problem, direction, public organization, population, information, English, Uzbek, language, discussion, communication
- Abstract
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The article highlights the fact that today social advertising serves as an active tool that fully affects a wide audience in eliminating important social problems in society. In particular, in order to highlight the lexical-syntactic and pragmatic features of social advertisements in Uzbek and English, a comparative analysis was carried out, dividing them into several areas.
- References
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1. Каримова О. Гендерный и лингвокультурный аспекты социальной рекламной коммуникации (экспериментальное исследование): Дис. … канд. филол. наук. – Ульяновск, 2006. – С.55. 2. Астахова Т. Хорошие идеи в Америке рекламируют. – Москва, 1994. 3. Колокольцева О. Социальная реклама в процессе формирования ценностных установок трансформирующегося общества. – Саратов: СГТУ, 2003. – С.12. 4. Савельева О. Введение в социальную рекламу. – Москва: «РИП-холдинг», 2006. – С. 24.
5. Захарова М. Социальная реклама в России. http// www.socreklama.ru
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- Published
- 2026-04-22
- Issue
- Vol. 2 No. 4 (2026)
- Section
- Articles
- License
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This work is licensed under a Creative Commons Attribution 4.0 International License.
