THE ROLE OF DIGITAL MEDIA IN SHAPING CONTEMPORARY SOCIAL MOVEMENTS

Authors

  • Dr. Alicia Fernandez

    Department of Sociology, University of Seville, Spain

    Author

Keywords:
Digital activism, social movements, online mobilization, social media, collective identity
Abstract

This study explores the transformative influence of digital media on contemporary social movements, emphasizing how online platforms shape collective identity, mobilization strategies, and policy impact. Using case studies of global campaigns like Fridays for Future and #MeToo, the research highlights the dual role of social media as both a democratic enabler and a polarizing agent. Findings reveal that digital media has enhanced inclusivity and reach while introducing challenges related to misinformation and activism fatigue.

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Published
2025-11-18
Issue
Vol. 1 No. 1 (2025)
Section
Articles
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Copyright (c) 2025 Dr. Alicia Fernandez (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

THE ROLE OF DIGITAL MEDIA IN SHAPING CONTEMPORARY SOCIAL MOVEMENTS. (2025). Eureka Journal of Humanities and Social Research, 1(1), 6-9. https://eurekaoa.com/index.php/4/article/view/17