THE IMPACT OF SOCIAL MEDIA NARRATIVES ON COLLECTIVE BEHAVIOR AND PUBLIC OPINION FORMATION
- Authors
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Dr. Elena Varga
Department of Sociology, University of Budapest, Hungary
Author
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- Keywords:
- Social media, collective behavior, digital sociology, public opinion, online communication
- Abstract
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This study investigates how social media narratives shape public opinion and collective behavior in contemporary societies. Through a mixed-methods approach involving content analysis and digital ethnography, the research explores how algorithms, emotional contagion, and echo chambers influence individual and group decision-making. Findings reveal that social media platforms serve not only as information sources but also as identity-building arenas that can both unify and polarize communities.
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- Published
- 2025-11-18
- Issue
- Vol. 1 No. 1 (2025)
- Section
- Articles
- License
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Copyright (c) 2025 Dr. Elena Varga (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
