ON THE METHODOLOGICAL PROBLEMS OF IMPROVING THE PUBLIC IMAGE
- Authors
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Bektosh Berdiyev
Associate Professor of the International Islamic Academy
Author
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- Keywords:
- Image, strategic goals, national interests, cooperation.
- Abstract
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The article examines theoretical approaches to understanding the image of a state in international relations, its functions, structure, and main components. Special attention is given to the technology of image formation based on social and psychological principles, as well as its significance in the context of globalization and informatization. The author analyzes the role of image as a tool for achieving strategic goals, protecting national interests, and strengthening international cooperation, emphasizing its importance for realizing a state's potential on the global stage.
- References
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1. Boulding, K. The Image. Knowledge in Life and Society. / K. Boulding – MI : University of Michigan Press, 1956. – 175 p. 2. Gruning, J. E. Excellence in Public Relations and Communication Management. / J. E. Gruning Lawrence. – New Jersey: Eribaum Associates Inc, 1992. 3. Котлер, Ф. Маркетинг мест / Ф. Котлер. –СПб.: Стокгольм ская школа экономики, – 2021. – 390 с. 4. Berdiev, B. (2024). Image of the Armed Forces in the Context of Socio-Political Changes. Central Asian Journal of Social Sciences and History, 5(1), 201-205. 5. Yunusov, K., Berdiyev, B., & Jovliev, B. (2024, May). A Well Structured System for Learning and also Evaluating the Outcome for the Better Learning using Artificial Intelligence in Higher Pedagogy. In 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) (pp. 857-861). IEEE. 6. Berdiyev, B. O. (2022). Mamlakat barqarorligini ta’minlash masalalari va davlatning xalqaro imidji masalalari. ORIENTAL RENAISSANCE: Innovative, educational, natural and social sciences, 2(12), 437-442.
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- Published
- 2026-04-11
- Issue
- Vol. 2 No. 4 (2026)
- Section
- Articles
- License
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This work is licensed under a Creative Commons Attribution 4.0 International License.
