CORPORATE SUSTAINABILITY AND INNOVATION IN GLOBAL BUSINESS MODELS

Abstract

Corporate sustainability has evolved from a peripheral corporate social responsibility initiative into a core component of modern business strategy. As global competition intensifies and environmental pressures rise, firms are increasingly innovating their business models to integrate sustainability principles. This research examines how innovation in business models drives sustainability outcomes, focusing on multinational corporations across Europe and Asia between 2019 and 2024. Using a comparative analysis of industry case studies and sustainability performance data, the study highlights the strategic importance of circular economy practices, renewable energy integration, and green finance mechanisms. Results demonstrate that companies embedding sustainability at the core of their value creation processes not only improve environmental impact but also enhance long-term profitability and stakeholder trust.