THE ROLE OF INNOVATION DEVELOPMENT IN INCREASING THE PROFITS OF JOINT STOCK COMPANIES
Keywords:
Innovative activity, innovative development, profit, revenue company, product, raw materials, matrix “product-market”, marketing strategy of the company, model “scoring”.Abstract
This article examines the role of innovation in increasing the profit of joint-stock companies, as well as highlights the ways to use the “product-market” matrix and the advantages of using the scoring model in the development of company innovation.
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