ADVERTISING CULTURE
Keywords:
Advertising, advertising culture, marketing, consumer behavior, digital marketing, ethical standards, UzbekistanAbstract
This article comprehensively analyzes the theoretical foundations of advertising culture, its role in the marketing system and modern development trends. The study covers the socio-cultural aspects of advertising, ethical standards, mechanisms of influence on consumer consciousness and its transformation in the conditions of digital marketing on a scientific basis. It also analyzes the formation, level of development and existing problems of advertising culture in Uzbekistan, and suggests ways to improve it.
References
1.American Marketing Association. (2022). Marketing Definitions and Principles. Chicago: AMA.
2.Kotler, P. & Keller, K. L.. (2016). Marketing Management (15th ed.). Pearson Education.
3.Belch, G. E. & Belch, M. A.. (2021). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill.
4.Organisation for Economic Co-operation and Development. (2021). Digital Marketing and Consumer Policy. Paris: OECD Publishing.
5.European Commission. (2020). Digital Services and Consumer Protection Policies. Brussels.
6.R.G. Rakhimov. Clean the cotton from small impurities and establish optimal parameters // The Peerian Journal. Vol. 17, pp.57-63 (2023)
