ADVERTISING CULTURE
- Authors
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Usmonova Nodira Dovlatboyevna
Teacher at Namangan City Technical School No. 2
Author
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- Keywords:
- Advertising, advertising culture, marketing, consumer behavior, digital marketing, ethical standards, Uzbekistan
- Abstract
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This article comprehensively analyzes the theoretical foundations of advertising culture, its role in the marketing system and modern development trends. The study covers the socio-cultural aspects of advertising, ethical standards, mechanisms of influence on consumer consciousness and its transformation in the conditions of digital marketing on a scientific basis. It also analyzes the formation, level of development and existing problems of advertising culture in Uzbekistan, and suggests ways to improve it.
- References
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1.American Marketing Association. (2022). Marketing Definitions and Principles. Chicago: AMA.
2.Kotler, P. & Keller, K. L.. (2016). Marketing Management (15th ed.). Pearson Education.
3.Belch, G. E. & Belch, M. A.. (2021). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill.
4.Organisation for Economic Co-operation and Development. (2021). Digital Marketing and Consumer Policy. Paris: OECD Publishing.
5.European Commission. (2020). Digital Services and Consumer Protection Policies. Brussels.
6.R.G. Rakhimov. Clean the cotton from small impurities and establish optimal parameters // The Peerian Journal. Vol. 17, pp.57-63 (2023)
- Downloads
- Published
- 2026-05-07
- Issue
- Vol. 2 No. 5 (2026)
- Section
- Articles
- License
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This work is licensed under a Creative Commons Attribution 4.0 International License.
