MECHANISMS FOR INCREASING THE POPULARITY OF FOOTBALL IN STUDENT SPORTS COMPETITIONS

Abstract

This scientific article examines the mechanisms for increasing the popularity of football in student sports competitions at higher education institutions from both a scientific-theoretical and practical perspective. The study explored the organizational and methodological foundations of football competitions, factors that enhance students’ interest in sports, as well as the role of football in promoting a healthy lifestyle. Special attention was paid to improving the system of internal and external competitions, organizing the activities of football clubs, planning mass sports events, and implementing mechanisms to stimulate participation. According to the research results, organizing football competitions based on modern approaches contributes to increasing students’ physical activity, strengthening their interest in sports, and widely promoting a healthy lifestyle. The findings of the article have practical significance for the effective organization of sports competitions in higher education institutions.